THE CIRCLE

THE CIRCLE

»Innovation isn't the easiest path. But it is the most sustainable.« Innovation stands for courage, ambition and inquiring minds. Before the actual innovation, come lots of ideas and experiments.

«Innovation isn't the easiest path. But it is the most sustainable.» Innovation stands for courage, ambition and inquiring minds. Before the actual innovation, come lots of ideas and experiments.

»We illustrate the sustainability of the process of innovation and create something magical by means of a continuous playback loop.«

»We illustrate the sustainability of the process of innovation and create something magical by means of a continuous playback loop.«

We set off along the path of innovation and thus experience the exciting process of how something “new” is created. The path is a circular object – our stage - which we circumnavigate with a camera. It is divided into four segments which represent the innovative areas (technology & digitalization, environment & society, science & research and mobility).

The areas flow fluidly into one another and melt into each other – as innovation is only possible if knowledge from different fields of expertise is combined. What is special about our circular journey is that no specific starting point nor end point is visible (similar to the world of images by M.C. Escher). As soon as we have travelled around the scene once, the journey seamlessly starts again from the beginning.

We set off along the path of innovation and thus experience the exciting process of how something “new” is created. The path is a circular object – our stage - which we circumnavigate with a camera. It is divided into four segments which represent the innovative areas (technology & digitalization, environment & society, science & research and mobility).

The areas flow fluidly into one another and melt into each other – as innovation is only possible if knowledge from different fields of expertise is combined. What is special about our circular journey is that no specific starting point nor end point is visible (similar to the world of images by M.C. Escher). As soon as we have travelled around the scene once, the journey seamlessly starts again from the beginning.

BEHIND THE SCENES

BEHIND THE SCENES

»The spotlight is on the variety of shapes and the interplay between light and shadow.«

»The spotlight is on the variety of shapes and the interplay between light and shadow.«

In the different areas of our stage, there are abstract experiments set up which are animated. Additionally, we translate and objectify items and processes with the help of metaphors – reactions occur, things interact with each other, an experiments fails, something new is created somewhere else. Due to the high level of abstraction, we cover a broad thematic area, thereby awakening the curiosity of the viewer.

Using stop-motion animation, the individual objects in the experiments will be physically brought to life. In this way, we can even make the impossible possible and unite the “beginning” & the “end” perfectly, creating a seamless loop. In addition to the classic upwards & downwards movements, we also use animation to defy gravity and to suddenly change the color or unexpectedly the shape of objects etc. This further strengthens the nature of the experiment & surprises the viewer.

In the different areas of our stage, there are abstract experiments set up which are animated. Additionally, we translate and objectify items and processes with the help of metaphors – reactions occur, things interact with each other, an experiments fails, something new is created somewhere else. Due to the high level of abstraction, we cover a broad thematic area, thereby awakening the curiosity of the viewer.

Using stop-motion animation, the individual objects in the experiments will be physically brought to life. In this way, we can even make the impossible possible and unite the “beginning” & the “end” perfectly, creating a seamless loop. In addition to the classic upwards & downwards movements, we also use animation to defy gravity and to suddenly change the color or unexpectedly the shape of objects etc. This further strengthens the nature of the experiment & surprises the viewer.

IAMONO_TAOI_Still_11
IAMONO_TAOI_Still_02
IAMONO_TAOI_Still_04
IAMONO_TAOI_Still_13

CREDITS

CREDITS

Written & Directed by
IAM ONO

Set Design & Production
IAM ONO

Written & Directed by
IAM ONO

Set Design & Production
IAM ONO

Director of Photography
IAM ONO

Music & Sound Design
Michael Fakesch

Director of Photography
IAM ONO

Music & Sound Design
Michael Fakesch

A very special thanks to
Gian Klainguti
Dennis Guggenheim
Swisspartners
Foundry Berlin

A very special thanks to
Gian Klainguti
Dennis Guggenheim
Swisspartners
Foundry Berlin

CREDITS

Written & Directed by

IAM ONO

Set Design & Production

IAM ONO

Director of Photography

IAM ONO

Music & Sound Design

Michael Fakesch

A very special thanks to

Gian Klainguti, Dennis Guggenheim, Swisspartners, Foundry Berlin

TAOI_01

MAKING OF

MAKING OF

IAMONO_TAOI_BTS_18

Selected Works

InnoTrans BrandfilmSomething new, every day, every minute, every second.
The closer we look the more we discover.

NDR ZeitsprungA mystical interplay between light,
reflections, materials and movement.

All the StoriesThe past, present and the future merge
with each other in a magical way.

BMW M6 CountdownThe use of exclusively analogue shots
reflects authenticity and street credibility.

Mercedes-Benz EQCThe interplay of a hitherto unknown beauty:
the conscious encounter of digital and analog elements.

Happy HolidaysConcert audiences, guitar players and a flight of a microphone
were combined with typical Christmas elements.

All works by IAM ONO — On to the Next One.
Imprint | Privacy Policy

All works by IAM ONO — On to the Next One.   Imprint | Privacy Policy