NDR ZEITSPRUNG

NDR ZEITSPRUNG

For the brand new show „Zeitsprung“ of the NDR (North German Broadcasting Service’s) we created an entire on-air-design package. The topics of the show are diverse and have been divided into four categories: Culture, Body & Soul, Technology & Mobility and Society.

For the brand new show „Zeitsprung“ of the NDR (North German Broadcasting Service’s) we created an entire on-air-design package. The topics of the show are diverse and have been divided into four categories: Culture, Body & Soul, Technology & Mobility and Society.

»An experiment was the key concept. What is needed, in order to create something new?«

»An experiment was the key concept.
What is needed, in order to create something new?«

The design focus was on the openers of the show. To introduce more variety and dynamism to the structure of the broadcast, we decided not to just produce one opener, but instead to dedicate an individual opener to each of the key topics. In order to present the topic “Future” in a contemporary and tangible way - not resorting to classic visualizations of the future using complexity through info-graphics and wireframes – we wanted to generate an opener using analogue materials.

An experiment was the key concept. What is needed, in order to create something new? The unusual experiments are intended to help us discover something new and to aesthetically capture the process.

The design focus was on the openers of the show. To introduce more variety and dynamism to the structure of the broadcast, we decided not to just produce one opener, but instead to dedicate an individual opener to each of the key topics. In order to present the topic “Future” in a contemporary and tangible way - not resorting to classic visualizations of the future using complexity through info-graphics and wireframes – we wanted to generate an opener using analogue materials.

An experiment was the key concept. What is needed, in order to create something new? The unusual experiments are intended to help us discover something new and to aesthetically capture the process.

»Objects oscillate, dance, fly, circle, glide, and flutter within the clearly defined space of the bell jar.«

»Objects oscillate, dance, fly, circle, glide, and flutter within the clearly defined space of the bell jar.«

CULTURE The opener for the key topic „Kultur" (Culture) thrives on opposites: whereas the surrounding environment feels almost sterile, the varying scenes in the glass bell jar, which have been cut together abruptly, are more playful. We are juggling with contrasts: simplicity to complexity, sobriety to kitsch, perfection to naivety. The surreal space creates a feeling of floating and reminds us, through its look and feel, of an exhibition area as a parallel to art. Objects oscillate, dance, fly, circle, glide, & flutter within the clearly defined space of the bell jar.

BODY & SOUL The intensity of the colours, materials and the shapes appeals to all our senses. We take ourselves on an emotional, exciting and sensitive journey. Textiles flutter gently in the wind, whilst viscous liquids loose their gravitational pull, thereby embodying topics such as esotericism, love and sexuality.

SOCIETY Different objects made of a large variety of materials (acrylic, wood, glass, rubber, water, paper, crystal and brass) move around through a geometric construction, which the space seems to dissolve. The individual elements shift themselves, roll, jump and interact whilst at the same time everything seems to be floating. Subtle tracking shots calm the scenes, which generate intended puzzlement for the viewer through their complexity.

TECHNOLOGIE & MOBILITY A mystical inter-play between light, reflections, materials and movements guides us through an undefined space. The contrast between the differing, visible sources of light and the heavy, shiny materials in the surroundings literally builds tension. Darkness, magic and gentle movements dominate the scenes. The viewer is given a sneak peek of the future-experiment.

CULTURE The opener for the key topic „Kultur" (Culture) thrives on opposites: whereas the surrounding environment feels almost sterile, the varying scenes in the glass bell jar, which have been cut together abruptly, are more playful. We are juggling with contrasts: simplicity to complexity, sobriety to kitsch, perfection to naivety. The surreal space creates a feeling of floating and reminds us, through its look and feel, of an exhibition area as a parallel to art. Objects oscillate, dance, fly, circle, glide, & flutter within the clearly defined space of the bell jar.

BODY & SOUL The intensity of the colours, materials and the shapes appeals to all our senses. We take ourselves on an emotional, exciting and sensitive journey. Textiles flutter gently in the wind, whilst viscous liquids loose their gravitational pull, thereby embodying topics such as esotericism, love and sexuality.

SOCIETY Different objects made of a large variety of materials (acrylic, wood, glass, rubber, water, paper, crystal and brass) move around through a geometric construction, which the space seems to dissolve. The individual elements shift themselves, roll, jump and interact whilst at the same time everything seems to be floating. Subtle tracking shots calm the scenes, which generate intended puzzlement for the viewer through their complexity.

TECHNOLOGIE & MOBILITY A mystical inter-play between light, reflections, materials and movements guides us through an undefined space. The contrast between the differing, visible sources of light and the heavy, shiny materials in the surroundings literally builds tension. Darkness, magic and gentle movements dominate the scenes. The viewer is given a sneak peek of the future-experiment.

IAMONO_NDR-Zeitsprung_Still_01
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CREDITS

CREDITS

Concept & Direction
IAM ONO

Set Design & DOP
IAM ONO

Production
IAM ONO

Concept & Direction
IAM ONO

Set Design & DOP
IAM ONO

Production
IAM ONO

CLIENT

NORDDEUTSCHER RUNDFUNK

EXECUTIVE PRODUCER

YVONNE OLBERDING, CHRISTINE GERBERDING

ACCOUNT EXECUTIVE

NORA WEHRHAHN

CLIENT

NORDDEUTSCHER RUNDFUNK

EXECUTIVE PRODUCER

YVONNE OLBERDING, CHRISTINE GERBERDING

ACCOUNT EXECUTIVE

NORA WEHRHAHN

PROJECT MANAGEMENT

MARYAM BONAKDAR, DOROTHEE VON WINNING

Music & Sound Design
Michael Fakesch

Studio
L'Atelier - KSR

PROJECT MANAGEMENT

MARYAM BONAKDAR, DOROTHEE VON WINNING

Music & Sound Design
Michael Fakesch

Studio
L'Atelier - KSR

CREDITS

Concept & Direction

IAM ONO

Art Direction & Set Design

IAM ONO

Set Design & DOP

IAM ONO

Production

IAM ONO

CLIENT

NORDDEUTSCHER RUNDFUNK

EXECUTIVE PRODUCER

YVONNE OLBERDING, CHRISTINE GERBERDING

ACCOUNT EXECUTIVE

NORA WEHRHAHN

PROJECT MANAGEMENT

MARYAM BONAKDAR, DOROTHEE VON WINNING

Music & Sound Design

Michael Fakesch

Studio

L'Atelier - KSR

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Our Huge Collection of Materials.

Our Huge Collection of Materials.

This collection of materials shows a small sample of the objects and materials used, which we discovered during our research, produced ourselves or which we had made. For the opener, these were arranged in the form of a kind of set design. We wanted to create an unseen and initially puzzling composition. The actual existence of the arrangement was intended to be questionable and to seem, in a way, “impossible”.

Additionally, within the scenes we defied the laws of physics, designed diffuse and surreal spaces and with the help of reflected light and mirroring, created further perplexities.

This collection of materials shows a small sample of the objects and materials used, which we discovered during our research, produced ourselves or which we had made. For the opener, these were arranged in the form of a kind of set design. We wanted to create an unseen and initially puzzling composition. The actual existence of the arrangement was intended to be questionable and to seem, in a way, “impossible”. Additionally, within the scenes we defied the laws of physics, designed diffuse and surreal spaces and with the help of reflected light and mirroring, created further perplexities.

IAMONO_NDR-Zeitsprung_Still_20
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Selected Works

InnoTrans BrandfilmSomething new, every day, every minute, every second.
The closer we look the more we discover.

All the StoriesThe past, present and the future merge
with each other in a magical way.

BMW M6 CountdownThe use of exclusively analogue shots
reflects authenticity and street credibility.

The CircleInnovation isn't the easiest path.
But it is the most sustainable.

Mercedes-Benz EQCThe interplay of a hitherto unknown beauty:
the conscious encounter of digital and analog elements.

Happy HolidaysConcert audiences, guitar players and a flight of a microphone
were combined with typical Christmas elements.

All works by IAM ONO — On to the Next One.
Imprint | Privacy Policy

All works by IAM ONO — On to the Next One.   Imprint | Privacy Policy