INNOTRANS BRANDFILM

INNOTRANS BRANDFILM

»Something new – every day, every minute, every second – everywhere. The closer we look the more we discover.«

»Something new – every day, every minute, every second – everywhere. The closer we look the more we discover.«

»This moment, when you catch a glimpse of what you’ve been searching for, when you find the missing piece…«

»This moment, when you catch a glimpse of what you’ve been searching for, when you find the missing piece…«

The Messe Berlin awarded us the task of developing a brand film for the leading international trade fair for transport technology, the InnoTrans. Internationally, this fair is considered to be innovative and future oriented, bringing together experts from many different fields of rail technology. And the new image-film was to seize on this thought and use unconventional pictures to tell the story.

Although the trade fair is primarily characterized by technical and digital products, the expert-audience’s progressive ideas and ways of thinking was to be in the spotlight. We therefore developed a concept together with our customer, which is characterized by an interplay between real stage sets and human interactions and which makes the image-film stylistically stand out from the masses. These interactions take place in different settings which abstractly depict the five trade fair segments “Railway Technology”, “Interiors”, “Railway Infrastructure”, “Public Transport” and “Tunnel Construction”.

The Messe Berlin awarded us the task of developing a brand film for the leading international trade fair for transport technology, the InnoTrans. Internationally, this fair is considered to be innovative and future oriented, bringing together experts from many different fields of rail technology. And the new image-film was to seize on this thought and use unconventional pictures to tell the story.

Although the trade fair is primarily characterized by technical and digital products, the expert-audience’s progressive ideas and ways of thinking was to be in the spotlight. We therefore developed a concept together with our customer, which is characterized by an interplay between real stage sets and human interactions and which makes the image-film stylistically stand out from the masses. These interactions take place in different settings which abstractly depict the five trade fair segments “Railway Technology”, “Interiors”, “Railway Infrastructure”, “Public Transport” and “Tunnel Construction”.

»Yet sometimes, the tiniest things spark the next big shift.«

»Yet sometimes, the tiniest things spark the next big shift.«

The most important components are, above all, the materials of the individual objects, the graphically distinct color scheme within the set design and the fluid transitions from scene to scene – in how, for example, the rigid play board with its moving elements suddenly falls away out of the image, as a delicate fabric, revealing the next scene.

We use numerous different animation techniques to continue to depict the wide spectrum of exhibitors and their innovations. Along with classic live-action recordings, we also employed the use of electrical motors, stop-motion animation and fluorescent colors. Additionally, hands also played an important role: they extend the real stage set again and are the creators of new ideas.

The most important components are, above all, the materials of the individual objects, the graphically distinct color scheme within the set design and the fluid transitions from scene to scene – in how, for example, the rigid play board with its moving elements suddenly falls away out of the image, as a delicate fabric, revealing the next scene.

We use numerous different animation techniques to continue to depict the wide spectrum of exhibitors and their innovations. Along with classic live-action recordings, we also employed the use of electrical motors, stop-motion animation and fluorescent colors. Additionally, hands also played an important role: they extend the real stage set again and are the creators of new ideas.

IAMONO_InnoTrans_Still_03
IAMONO_InnoTrans_Still_14
IAMONO_InnoTrans_Still_10
IAMONO_InnoTrans_Still_07

3D VISUALIZATION PREVIEW

3D VISUALIZATION PREVIEW

InnoTrans_181011_03

CREDITS

CREDITS

Concept & Direction
IAM ONO

Art Direction & Set Design
IAM ONO

Production
IAM ONO, Björn Hoffmann

Copywriter
Björn Hoffmann, IAM ONO

Reader
Madeleine Penny Potganski, Joanne Chapman

Concept & Direction
IAM ONO

Art Direction & Set Design
IAM ONO

Production
IAM ONO, Björn Hoffmann

Copywriter
Björn Hoffmann, IAM ONO

Reader
Madeleine Penny Potganski,
Joanne Chapman

Director of Photography
Sebastian Tögel, Laura Schnurre

Storyboard & 3D Previews
IAM ONO

Edit & Post Production
IAM ONO

Client
Messe Berlin GmbH

Client Consultant
Björn Hoffmann

Director of Photography
Sebastian Tögel, Laura Schnurre

Storyboard & 3D Previews
IAM ONO

Edit & Post Production
IAM ONO

Client
Messe Berlin GmbH

Client Consultant
Björn Hoffmann

Music & Sound Design
Jochen Mader

Voice-Over (german)
Sven Philipp (Voicetalents.berlin)

Voice-Over (english)
Nicholas Mockridge (Voicetalents.berlin)

STUDIO
AM LOKDEPOT, BERLIN, GERMANY

Special thanks to
Nico Linde, Maria Pantke, Andreas Müller, Tina Braun, Karo Kramer, Leila

Music & Sound Design
Jochen Mader

Voice-Over (german)
Sven Philipp (Voicetalents.berlin)

Voice-Over (english)
Nicholas Mockridge (Voicetalents.berlin)

STUDIO
AM LOKDEPOT, BERLIN, GERMANY

Special thanks to
Nico Linde, Maria Pantke, Andreas Müller, Tina Braun, Karo Kramer, Leila

CREDITS

Concept & Direction

IAM ONO

Art Direction & Set Design

IAM ONO

Production

Björn Hoffmann, IAM ONO

Reader

Madeleine Penny Potganski, Joanne Chapman

Director of Photography

Sebastian Tögel, Laura Schnurre

Storyboard & 3D Previews

IAM ONO

Edit & Post Production

IAM ONO

Client

Messe Berlin GmbH

Client Consultant

Björn Hoffmann

Music & Sound Design

Jochen Mader

Voice-Over (german)

Sven Philipp (Voicetalents.berlin)

Voice-Over (english)

Nicholas Mockridge (Voicetalents.berlin)

STUDIO

AM LOKDEPOT, BERLIN, GERMANY

Special thanks to

Nico Linde, Maria Pantke, Andreas Müller, Tina Braun, Karo Kramer, Leila

IAMONO_InnoTrans_Still_16

Selected Works

NDR ZeitsprungA mystical interplay between light,
reflections, materials and movement.

All the StoriesThe past, present and the future merge
with each other in a magical way.

BMW M6 CountdownThe use of exclusively analogue shots
reflects authenticity and street credibility.

The CircleInnovation isn't the easiest path.
But it is the most sustainable.

Mercedes-Benz EQCThe interplay of a hitherto unknown beauty:
the conscious encounter of digital and analog elements.

Happy HolidaysConcert audiences, guitar players and a flight of a microphone
were combined with typical Christmas elements.

All works by IAM ONO — On to the Next One.
Imprint | Privacy Policy

All works by IAM ONO — On to the Next One.   Imprint | Privacy Policy