HAPPY HOLIDAYS

HAPPY HOLIDAYS

We were asked to create a short animated Holiday-/Christmas card. For this challenge we developed an abstract journey through a music concert by using the Strata Stencil animation.

We were asked to create a short animated Holiday-/Christmas card. For this challenge we developed an abstract journey through a music concert by using the Strata Stencil animation.

»Happy Holidays!«

»Handmade Paper Animation!«

The idea behind our approach was „stencil cut animation“ in which each and every frame of a well developed storyboard is a paper cut-out. These cut-outs are linearly arranged. We managed to built a special hanging system to arrange 15 different frames one after another for every picture and transposing it for every photography by one position. Thereby we evolved an illusion of a film proceeding into the depth consisting of hundreds of analog single images.

Concerning the content the film shows several details with regard to the main topic of Sony/ATV, namely music. Concert audiences, guitar players or a flight of microphones were combined with typical Christmas elements and ornaments.

The idea behind our approach was „stencil cut animation“ in which each and every frame of a well developed storyboard is a paper cut-out. These cut-outs are linearly arranged. We managed to built a special hanging system to arrange 15 different frames one after another for every picture and transposing it for every photography by one position. Thereby we evolved an illusion of a film proceeding into the depth consisting of hundreds of analog single images.

Concerning the content the film shows several details with regard to the main topic of Sony/ATV, namely music. Concert audiences, guitar players or a flight of microphones were combined with typical Christmas elements and ornaments.

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CREDITS

CREDITS

Concept & Direction
IAM ONO

AnimATION
IAM ONO

Concept & Direction
IAM ONO

Animation
IAM ONO

Production
IAM ONO

CLIENT
SONY/ATV MUSIC PUBLISHING

Production
IAM ONO

Director of Photography
IAM ONO

in Collaboration with
Alexandra Fragstein

MUSIC
Kasper Bjørke with Jakob Bellens
"Loose yourself to Jenny"

in collaboration with
Alexandra Fragstein

MUSIC
Kasper Bjørke with Jakob Bellens
"Loose yourself to Jenny"

CREDITS

Concept & Direction

IAM ONO

AnimATION

IAM ONO

Production

IAM ONO

CLIENT

SONY/ATV MUSIC PUBLISHING

In Collaboration with

Alexandra Fragstein

MUSIC

Kasper Bjørke with Jakob Bellens
"Loose yourself to Jenny"

Sony_hohoho
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Selected Works

InnoTrans BrandfilmSomething new, every day, every minute, every second.
The closer we look the more we discover.

NDR ZeitsprungA mystical interplay between light,
reflections, materials and movement.

All the StoriesThe past, present and the future merge
with each other in a magical way.

BMW M6 CountdownThe use of exclusively analogue shots
reflects authenticity and street credibility.

The CircleInnovation isn't the easiest path.
But it is the most sustainable.

Mercedes-Benz EQCThe interplay of a hitherto unknown beauty:
the conscious encounter of digital and analog elements.

All works by IAM ONO — On to the Next One.
Imprint | Privacy Policy

All works by IAM ONO — On to the Next One.   Imprint | Privacy Policy